AT EGG WE HAVE A COMMITMENT TO CREATIVITY, BECAUSE CREATIVITY SUPERCHARGES INNOVATION.
Creativity, by popular definition, is the process of developing original ideas that have value. Ideas come from immersion into a challenge, recognising patterns and spotting connections between these patterns. As Steve Jobs said “Creativity is just connecting things”.
As the patterns (opportunities) present themselves, and we share these, we get fired up, becoming increasingly focused and ever more curios, which generate momentum, motivation and raucous innovations that disrupt the status quo, solve problems and open eyes.
At egg we create ideas fast and fail ideas faster. If people, money and time are your most scarce resources, you don't want to waste them on ideas that won't work. As such our solutions process of Research (Immersion), ADL (A Different Lens) and STB (Sink the best) is designed to ensure that we achieve the best solutions in the quickest possible time.
We immerse ourselves in the challenge - Before we embark on generating ideas we exhaustively research the area of interest, using targeted global social listening technology, physically attending seminars, meetings and conferences, establishing focus groups
and where possible ‘living it’ by hanging out with patients and their families, all the while looking for the existence of current solutions and noting the unmet needs. Read More
THE IDEAS FACTORY
The ideas factory is where the genius happens. At egg we have developed and refined a unique world class innovation process that delivers quality disruptive products and services to our clients.
The complex info-graphic above captures our innovation process but you wont find our full recipe for success typed out - Its a secret! However if your interested in us working for you, we will happily disclose and brag about it upon request.
But to wet your apetite, below are three principles we have coined and adhere to
ADL - A DIFFERENT LENS
Sometimes you can be too close to a problem to see the solution. Sometimes you can become to entrenched in the laws of your environment that your perspective becomes narrowed and your inner critic closes your mind to creativity.
Internally our ‘Inventors’ are encouraged to explore, learn and be inspired by the world outside of healthcare regularly attending technology meetings cross industry in order to become technology experts as well as health experts.
STB - SINK THE BEST
Our job is too quickly and efficiently rule out good ideas.
Sounds backward, but generating good ideas, especially with sufficient creative triggers, is not the difficult bit. The danger with a potential good idea is becoming precious about it and viewing the idea through rose tinted glasses which can waste time, resource and money if the idea has a flaw.
As a result we create an environment to rapidly and accurately evaluate ideas