AT EGG WE HAVE OUR OWN IN-HOUSE DOCTOR DR AJAY ARGAWAL AS WELL AS OUR EXTENDED NETWORK OF CONSULTANT SPECIALISTS. OUR TEAM PHYSICALLY AND EMOTIONALLY ENGAGES WITH THE TARGET PATIENT GROUP, BY IMMERSING OURSELVES FOR UP TO A WEEK IN THEIR WORLD, TO OBSERVE, LISTEN & LEARN, UTILISING GENUINE FOCUS GROUPS, ETHNOGRAPHY TECHNIQUES AND WHERE INVITED, ACTUALLY LIVING WITH THE PATIENTS TO EXPLORE BEYOND THE PROPOSED PROBLEM FOR A DEEPER INSIGHT.
TECHNOLOGY TO REACH MORE PATIENTS
Our social media division uses purpose built technology with deep search capability of the public web including all social media platforms, blogs, forums, hard to find discussion boards and commentary on mainstream media, with the ability to process heavy amounts of data, analyse patterns and conversations to determine relevancy.
PSYCHOLOGY TO TRULY UNDERSTAND PATIENTS
Our resident psychologist helps us go beyond the spoken and written word, consulting in a wide range of consumer behaviour and consumer psychology related areas, advising on research approaches and the structure of the insight department, to help increase understanding of patient psychology in a way that we can apply practically.
INSIGHTS FROM EXPERT PATIENTS
In order to solve a problem it is critical to truly understand it. We achieve profound understanding by using a four pronged approach Technology, Psychology, Advice and Experience.
The patient is at the heart of what we do, because they are undoubtedly ‘The Expert’. We engage with the patients at the earliest possible point, and continue this engagement at every stage of our process, right up to the point of product development.
ADVICE FROM PATIENT
Our ‘Chief Patient Officer’ calls upon a personal respected following of over 5000 patients, a syndicated blog present in over 15 countries and being the ambassador of ‘The Patient Association’ (a national body responsible to ensuring that patients are at the centre of all aspects of healthcare) to advise and ensure that the voice of the patient is both heard and represented.